How we work
Three habits, borrowed from the pen.
They are aims, not guarantees. We hold our own apps to them.
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Read.
Before a line of code, we read the problem: what someone is trying to do, and what keeps getting in the way. Most of the work is understanding.
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Write.
Then we write. Plain screens, plain words, careful code. An app should do what it says, and say what it does.
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Bring to light.
We release small and keep improving. The aim is an app that is quick to open, sparing with your data, and quiet unless it has something worth telling you.
First app, in development
A map that reads the curb.
Our first app is a parking map. It shows which stretches of curb are worth a look, so you can spend less time circling the block.
It’s being built now. We’ll share more here when it’s ready.
The name
Reed, as in the pen.
For centuries, writing began with a reed: dried, cut to a slanted nib and dipped in ink. In Arabic calligraphy, every letter is measured in the small diamond dots that nib leaves on the page.
We think of that dot as the first pixel. One clear mark, and everything else in proportion to it.
Reed also sounds like read, and the order matters to us. Reading comes first. Writing follows. Done well, something comes to light.
Contact
Write to us.
Questions or feedback? Send a note. We read every one.
contact@reeddigitalllc.com